6 Ways Professional Asphalt Can Help Your Business


For your physical business to survive stiff competition from online marketplaces, you've to maintain consistent flow of foot traffic. A good place to start is with a property upgrade which gives your customers the best first impression. If you have an unfinished parking lot, asphalt paving is a perfect idea to spruce up the property. The parking lot is the first feature customers notice when they come to your business.

With asphalt paving, you can turn the otherwise bland outdoor area into a functional and aesthetically appealing space. Read on and discover how professional asphalt paving can revolutionize your business.

1. Creating a Professional Brand Image

Customers are keen on which company they do business with. If two similar businesses open doors in the same location, more customers will visit the noticeably presentable one. You can create the right brand image through proper property maintenance, nice landscaping, and outdoor features. Asphalt paving is a smart landscape installation that creates a neat, attractive, and well-organized environment. With a paved parking lot, you project a more professional image.

2. Adding to Your Property Aesthetics

An unfinished parking lot negatively affects your property's aesthetics. Whenever it rains, your outdoor space turns into an unsightly mess. Installing asphalt paving changes all this. A neatly-paved parking lot becomes the focal point of your outdoor space. With the outdoor feature, you turn the parking lot from an eyesore into the jewel of the outdoor area.

You can choose from multiple styles/patterns to create a custom look that blends with your property. Some common paver styles include rounded/circular, branched, and driveway aprons. Visitors will quickly notice the upgrade and associate the changes with improved services.

3. Improving Safety on the Property

Safety is a priority on any business property. Many businesses have suffered huge compensation claims arising from slip-and-fall accidents inside or outside their premises. If you have an unfinished parking lot, your business visitors are at a high risk of injuries. Such accidents will not only lead to devastating financial claims but also ruin your company's reputation.

One way to improve safety is with the installation of asphalt paving. The paved surface creates a safer business environment where foot and vehicle traffic flows smoothly. The last thing you want is for your parking lot to turn into an accident scene.

4. Protecting Your Business Against Flooding

Drainage is an essential feature in a commercial property. Your business needs highly effective drainage to drive away surface runoff. With the installation of a sloping paved parking lot, you'll ease the flow of flood water away from your business.

Your contractor will also install a suitable drainage system as part of the project. The integrated drainage system can include a trench tile or a drain system with a grate. On a paved surface, the drainage system works more efficiently to protect your property.

5. Boosting Your Property's Value

Curb appeal matters a lot in property valuation. If you own the commercial building that houses your business, consider adding features that boost its value. A paved parking lot is one such feature that boosts the property's curb appeal and value. Property buyers look for additional features such as improved driveways to make purchase decisions.

6. Reducing the Cost of Property Maintenance

Suave business owners find ways to lower the costs of operation in their businesses. One of the biggest items in property maintenance is your landscaping. If you have an unfinished parking lot, you'll spend a lot of money and effort to maintain this space. In the rainy season, the parking area requires even more work to remain functional. You can cut your property's maintenance costs with asphalt paving. Paved surfaces are easier and cheaper to maintain and keep your outdoor space in mint condition.

Planning to upgrade your property's parking lot around New Mexico? Contact our Star Paving professionals for superior asphalt paving services. We bring over 60 years of paving experience to every paving job.